Agriculture in the Classroom-Manitoba (AITC-M) is proud to announce a transformative three-year funding partnership with Manitoba Beef Producers (MBP), amounting to $105,000. This strategic alliance underscores a shared commitment to ensuring the next generation of voters, consumers, leaders and innovators are well-informed about our agriculture industry’s opportunities and challenges.
Katharine Cherewyk, Executive Director of AITC-M, expressed her enthusiasm: “We are incredibly grateful for Manitoba Beef Producers’ unwavering support. Their commitment is a testament to the vital role agricultural education plays in shaping informed and engaged citizens. Together, we are paving the way for students to gain a comprehensive understanding of the agriculture sector, including the beef industry.”
“Our multi-year commitment will ensure school-aged children across Manitoba have access to accurate, balanced, and science-based resources about the beef sector delivered by Agriculture in the Classroom-Manitoba in a fun and engaging manner,” said Matthew Atkinson, District 8 Director and President, Manitoba Beef Producers. “There is tremendous value in connecting farmers and educators to spark conversations and promote hands-on learning opportunities that bring the farm to the classroom.”
The ongoing partnership has already seen remarkable achievements. Notably, MBP’s support was pivotal to the success of the 2023 Amazing Agriculture Adventure: Animals event in Glenlea, Manitoba, where 650 grade 4 and 5 students immersed themselves in the livestock industry’s practical realities. Additionally, MBP’s role as a Foundational Supporter of the Foundations of Manitoba Agriculture virtual hub has provided students with robust learning resources on 18 key agricultural commodities, including beef. Last year, MBP also sponsored Beef Week, an AITC-M social media campaign that culminated in 60 students learning about cows in the classroom – virtually.
The impact extends to the Eat Well: Exploring Canada’s Food Guide initiative, which has benefitted 1,120 students from grades 4 to 6, thanks to MBP’s contributions. These programs illustrate the profound and positive influence that MBP’s backing has had on agricultural education.
About Agriculture in the Classroom-Manitoba (AITC-M)
AITC-M is committed to fostering connections between Manitoba's youth and agriculture through innovative educational programs and resources, ensuring a well-informed future generation. For more information on AITC-M's programs and the impact of this partnership, please visit aitc.mb.ca.
About Manitoba Beef Producers (MBP)
Manitoba Beef Producers (MBP) is the exclusive voice of the province’s cattle industry, representing approximately 6,000 producers in the cow-calf, backgrounding and finishing sectors. MBP is a non-profit organization with a producer-elected board of 14 directors representing different geographic areas of the province. Its vision is a vibrant, prosperous, respected, sustainable beef industry in Manitoba. Visit www.mbbeef.ca for more information.
For more information, contact:
Ryan McBride
Partner Relations Manager
Agriculture in the Classroom-Manitoba
ryan@aitc.mb.ca | 204.898.1070
David Hultin, APR
Communications and Marketing Lead
Manitoba Beef Producers
dhultin@mbbeef.ca | 204.558.4502